The issue which was discovered through fieldworks is that although there are unique tourism resources in the city center, targeting was not the right people who would be more attracted. Although many people visit Kushiro, next to the city, the style of road trip by visiting multiple cities has not been established. Since Niseko and Sapporo have greatly increased the name recognition of Hokkaido, it has become a big attraction for travelers from countries without snow, especially in Asia. And the experience in Tokachi Heiya has potential. If this city speaks to the right people who are interested in this city, people will stay at this hotel then, this city will revive. The targets were backpackers and enthusiasts of outdoor activities. Backpackers are always looking for a cheap inn with interesting encounters. Outdoor activity enthusiasts are looking for a cost-effective inn, but they feel lonely just sleeping in a business hotel. The hotel was originally built for short business travel with small rooms.
The rooms are small but clean. And the 1st floor facing the street became the contact point between the city and travelers. Here is the sketch that describes the atmosphere.
In the city of Obihiro, the shop’s windows were generally hard to see the inside. Even though it has a large window, it is filled with advertising posters. This is the main reason why the atmosphere of the city was not lively. There used to be a similar situation in Portland, Oregon, where it is now one of the nation’s leading “High Walkability City”. By actively opening stores on the street, visitors can see the people inside. Portland became lively even during a long rainy season.
The strategy on the 1st floor of the hotel also emphasizes that point. A cafe and bar space was set up continuously with the front desk space. Events are frequently held in the lobby and it became a point of contact between travelers and locals. The goal was to make this hotel a “Curious to see what is happening there” place. The concept was built based on the vision, “Urban Lodge”. A place where having the latest information about nature experiences, participating and planning own activities like a mountain lodge. A big magnet is a special experience in the Tokachi Plain. People visit seeking a special experience like nowhere else can. Also nightlife is so unique and cultural that digs out the fun in the central city area.
HOTEL & CAFE NUPKA