The issue which was discovered through fieldworks is that although there are unique tourism resources in the city center, targeting was not the right people who would be more attracted. Although many people visit Kushiro, next to the city, the style of road trip by visiting multiple cities has not been established. Since Niseko and Sapporo have greatly increased the name recognition of Hokkaido, it has become a big attraction for travelers from countries without snow, especially in Asia. And the experience in Tokachi Heiya has potential. If this city speaks to the right people who are interested in this city, people will stay at this hotel then, this city will revive. The targets were backpackers and enthusiasts of outdoor activities. Backpackers are always looking for a cheap inn with interesting encounters. Outdoor activity enthusiasts are looking for a cost-effective inn, but they feel lonely just sleeping in a business hotel. The hotel was originally built for short business travel with small rooms.
The rooms are small but clean. And the 1st floor facing the street became the contact point between the city and travelers. Here is the sketch that describes the atmosphere.