Branding for their MADE IN JAPAN high-end products and their very first casual line. 

Branding design and copywriting for Mizuno’s global lines which is celebrating their 110th anniversary. First we had street interviews in Portland, Oregon. Where Top 2 of sports brands have HQs. Then we dived in the company’s archive room. Found some authenticities they keep for a century. Rescued a typeface from old documents. 

After the “MADE IN JAPAN” project, we worked on their brand new casual line.They’ve never made any fashion shoes in their history. But now, sport shoes are widely accepted in people’s life. MADE FOR SPORT,DESIGNED FOR LIFE. We developed this slogan to representing their attitude and authenticity for products.



Made For Sport, Designed For Life.
Rihachi Mizuno opened his first store in 1906 to share his passion for sports through the gear he and a small team of craftsmen proudly made in Japan . 

Driven by an uncompromising focus on athletic performance and aware that getting small product design details right could make a big difference on the field, every generation of Mizuno products since then has combined meticulous craftsmanship with restless innovation.
Today our Mizuno Sports Style collection extends this legacy of innovation by combining time-honored heritage with a modern sense of style for items that fit your life, the way you want to live it.