HYTTER LODGE & CABINS

Create a place where “playing” is developed .

Although camping is a long trend in Japan, cabin camping was not a mainstream. A passionate camp savvy man found this rustic school camp cabin field near Lake Tateshina in Chino City, Japan. He decided to renovate those and run a new style camp site. What should be a place with “the right amount of” freedom and convenience to enjoy in the great outdoors? It’s not a camp that requires toughness, nor is it a glamping with everything you need.

Title

Naming. This facility has a small lakeside lodge and hut-shaped cabins that surround the lawn. Just like “Summer House” in Scandinavia, people who enjoy nature close to each other come here and have interactions. Therefore, the name is derived from Norwegian, and pluralized Hytte (mountain lodge). It also includes the meaning of “hytter doers”. Guests are not visitors, they DO hytte, then their experience will be different from their previous campings.

Graphic design.

People who come to Hytter for activities, people who come on vacation, and people who work. The place is transformed by the various people who spend time there. What role can visual information play in a campsite? By designing the font, the tone and manners of signage and bulletin boards are unified and consistent. The font design is inspired by the fonts that are used at lodges and highways in U.S.A.